Let the art speak for itself.

That is the motivation behind The Pencil Gallery’s new website.  The site has been kept as clean and spacious as possible, with a soft blue tone being used throughout the site for highlighting the important areas.

The idea of cleanliness was kept right through to the building of the website. To display the artwork, we customised a script to allow the viewer to see the artwork without the whole page refreshing and incorporated a nice fade technique.  This subtlety adds to the smooth, clean experience for the site visitor.

And all importantly, a site visitor can now easily enquire about purchasing an artwork without leaving the page.  The site is connected with Shoutpoint, our email newsletter tool. 

These features make the website an invaluable marketing and promotional tool for The Pencil Gallery and the artists featured on the site.

The Pencil Gallery logo and website navigation

The Space Between painting

2007 exhibitions showing cursor hovering over Maori Market